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Some customers who are seeking our assistance to enter/expand in the MEA region are in fact not ready for export. For costs reasons, they generally treat export sales no differently than their domestic sales. We always advise our Principals to separate in...

Pricing products in overseas markets is the most challenging element for companies. As an experienced partner to exporters to the MEA region, we work closely with our principals to ensure that the pricing is done properly. We also assist on how to choose...

  • Innovative products

 

  • Competitive advantage and cutting edge

 

  • High quality and safe

 

  • After sales service and warranty coverage

 

  • Good marketing and financial support

 

  • Positive brand values

 

  • Positive awareness

 

  • W...

April 23, 2016

Once you have decided to sell your products/services abroad, you will need to develop and export plan.

Without a written and a precise plan, you have a short-term strategy based on opportunistic one-off sales.  

The main issues to address in your plan are:

 

...

March 1, 2016

 

We have recently been called on to assist a medical company in preparing its finance for exporting to the middle-east. This is a major concern for Principals after they have made a strategic decision to export to new markets.

 

Exporting could be an expens...

February 1, 2016

 

Following up is the key for turning leads into customers. You have spent time, money and efforts at the show. It is therefore important to protect this investment by adopting a structured follow up approach.

 

Here below some tips on how to follow up leads...