• Key Facts:  
    • Population: 6.4 M (2015 est.)
    • Capital: Tripoli
    • GDP Total: $29.7 Billion (2015 est.)



  • Medical Device Market : 

    • Libya needs to invest in modern equipment, technology and to upgrade its existing facilities and build new ones. This is of a tremendous opportunity for medical companies to enter the market. The main suppliers are EU companies from UK, Germany, Switzerland and France.
    • Under the old regime, the country offered universal coverage of health and education to its citizens. Nevertheless, citizens with sufficient resources travel to other North African countries mainly Tunisia to get better access to health services.
    • Since the beginning of the conflict in 2011, there is a need of major healthcare services including mental health, rehabilitation, emergency and neonatal services. WHO is currently playing a crucial role in establishing, reorganizing and modernizing the healthcare system in coordination with the ministry of health.
    • More than US40billion is allocated to build and modernize the health institutions that include 30 new hospitals and clinics to address the needs of local patients
    • The Ministry of Health is now fully responsible for the health system in the country.



  • Main Sectors :
    • 80% Public
    • 20% Private


  • Current Demand:
    • Primary care
    • Rehabilitation
    • Diagnostic equipment
    • Furniture
    • Pediatric
    • Orthopedic
    • Prosthetic appliances
    • Kidney dialysis equipment
    • Health IT
    • Critical care and emergency units
    • Sophisticated Laboratory and scientific equipment
    • Specialized disposables and consumables
  • Major Diseases:
    • Vascular Diseases
    • Asthma
    • Arthritis
    • Osteoporosis
    • Heart Stroke
    • Cancer
  • Market Entry:
    • No local production. Imports are tremendously growing of which 65% are medical equipment and 35% pharmaceuticals
    • Need for product/service market research
    • Need to appoint and work with a local Distributor/agent
    • Need to train and support the local Distributor
    • Typically, distributors for medical products will cover the entire country
    • Medical Companies that offer after sales and maintenance services have a greater market access and growth (competitive advantage)
    • Companies are allowed to have a local sales presence and/or subsidiaries.
  • Challenges/ Obstacles: 
    • A Time-consuming process if dealing directly with government
    • Bureaucratic burden
    • Business dealings are not fully transparent
    • Local laws and customs are still not clear and static
    • A due diligence on local partners is highly recommended
    • Credit terms are frequently requested in public bidding


  • Major Hospitals: (01/01/2016)
    • Al Marwa Hospital, Benghazi

    • Al Mokhtar Clinic, Tripoli

    • Saint James Hospital, Tripoli

    • Al Marwa Clinic, Benghazi

    • Tripoli Clinic, Tripoli

    • Brothers Clinic, Tripoli

    • Al Fardous Clinic, Tripoli

We can help you enter the Libya market ... Contact us !  

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We are a Specialised Medical Consultancy and Regional Distributor with successful track records in commercialising Medical Products into EMEA.

We have a broad functional and Medical Experience. 

We would welcome the opportunity to explore a potential partnership for the region.

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